The continuous and rapid communications flow and interaction between billions of humans facilitated by current technological advances and media distribution methods, gives rise to emergent collective behaviors that are fundamentally different from those of individuals when understood separately. These behaviors are generally unpredictable and exhibit extreme inequality.
The same is especially true for communications. Information affects attitudes, and ultimately behavior at individual and social scale. The interactions that arise from the pressure of minds on minds shape the totality of our behavioral interactions, group norms and social and behavioral dynamics and ultimately, the reputation of a brand, person or institution.
Unfortunately our corporations, governments, organizations and institutions are not adequately equipped to cope effectively to address the pressing challenges of embracing the complexity that comes from emergent behavior.
To wage the reputation battles today and in the future, we should proactively and continuously influence the narrative and identity structures of potential opponents by using Strategic Communications. It is therefore indispensable to persuade actual and potential opponents, especially those who employ non-traditional and asymmetric means.
Tivuron Communications designs responsive, agile processes and capabilities to preserve and enhance credibility and influence of powerful social agents, from decision takers, to corporations and activists groups.
Usually information for organizations is seen as a supporting effort and goal, for us at Tivuron Communications, the main effort and goal is information.